“YogaLyte Encourages Consumers to Join the Sustainable Movement” By Elyssa Bloom 

YogaLyte Encourages Consumers to Join the Sustainable Movement By Elyssa Bloom

Tipa Blog Post March 29, 2018

In addition to sourcing pure ingredients ethically, YogaLyte’s compostable packaging reinforces their sustainable efforts to serve the health of individual bodies as well as the health of the planet.

YogaLyte differentiates their product by being a natural electrolyte supplement for hot yoga enthusiasts and athletes looking to increase performance by improving hydration. Refining and perfecting their product is of utmost importance for YogaLyte as a company. Their product extends beyond the ingredients to include their packaging. They are committed to advancing eco-friendly packaging solutions to decrease post-consumer waste. Louise Sanseau, founder of YogaLyte, and her team decided to place on the bottom of each on-the-go packet words of wisdom and encouragement via proverbs taken from ancient cultures all over the globe. One, in fact, caught the eye of TIPA that reads, “The Journey of a Thousand Miles Begins with a Single Step”.

Why? Because the Taoist proverb, one amongst many proverbs included in YogaLyte’s repertoire, resonates as part of YogaLyte’s steps to shift consumer awareness of post-consumer waste and a prominent reason why YogaLyte decided to work with TIPA. Louise says, “Rather than blame and shame the industry or individuals, YogaLyte aims to inspire and encourage people to join a movement.” She also adds, “It has been a long process of developing a product, as well as packaging with TIPA, that is both sustainable and ethical.” Taking the proper steps to perfect their brand and the values behind it have set YogaLyte up for success. Louise and her team are adamant to “never rush preparation,” a slogan she and her team live by as both yoga practitioners, as well as through the development of Yogalyte as a sustainable business.

A challenging situation in Jackson Hole, Wyoming, where YogaLyte is headquartered, is that there is “not a path to follow” in terms of a closed loop system and composting. Another challenge is product recognition from municipal compost centers and “making sure our small wrappers can be recognized as compostable.” Luckily, YogaLyte has another Zen proverb to help them, “The obstacle is the path.” Louise has taken the time to create a solution to make composting easy from remote locations. “We do not have a local municipal compost center. To “close the loop” we collect our compostable packaging at the studio and ship it to various compost centers in BioBags. While measuring the carbon footprint of this process, we are building relationships with compost centers, refining our packaging graphics so that the centers know that it is compostable, and educating our customers on where and how to compost.” They make the process of collecting compostable packaging easy for their clients and this process is something she wants to promote with all studios, gyms, and prospective customers using YogaLyte packaging. Louise has made it a personal mission to inspire and empower people to use sustainable packaging by making systems super simple and accessible.  “We all want to do good, to have less trash in the ocean, and to have clean drinking water. We just need to create effective and easy systems for the fast-paced consumer to jump aboard.” In Wyoming, Colorado, and Utah, where YogaLyte has been selling their electrolytes directly to gyms and fitness studios, they have been tweaking and “slowly building the brand so that we are ready for the West Coast.”

Since their soft launch in November last year, YogaLyte is expanding their hydration line as well as launching a matcha green tea and instant coffee line this spring. They are hitting the Bay Area, Portland, and Seattle in April and selling direct to consumers by summer. YogaLyte is currently selling their electrolytes in gyms, yoga, Pilates, and cycling studios, various spas, and wellness centers and offering businesses a private label option. Each small step has paid off in growing their brand as a sustainable company. Louise can confirm that “orders are lined up for the

Check for the TIPA label on the back of the package to know it’s fully compostable

next round of production.” Their longer development phase in Wyoming has prepared them to enter urban centers that are already composting and hit the ground running. They are excited to network with consumers and brands to shift the consumer packaged goods industry to compostable packaging. “We believe in working together with individuals, communities, businesses, and local waste centers to create this shift.” With inspiration from an African Proverb about the value of teamwork, “If you want to go fast, go alone. If you want to go far, go together.”

By Elyssa Bloom (Link To Article)

TIPA – 17 May 2018

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“Tipa innovates compostable solutions to flexible packaging’s sustainability problem” – By Laxmi Haigh

17 May 2018 — Israeli-based company Tipa asked, what if flexible packaging could behave just like organic material? Amid large-scale headlines around plastic, such as Nestle committing to 100 percent renewable packaging by 2025 and major UK players forming the UK Plastics Pact, this question has become even more relevant. FoodIngredientsFirst speaks to Daphna Nissenbaum, Founder of Tipa, who deliver fully compostable flexible packaging for the food industry.

Although bio-materials have been around for more than 20 years, they have not entirely delivered on the promise of bringing the same packaging convenience as conventional plastic, as well as returning 100 percent back to nature, with no harmful impact.

Tipa’s proprietary, patent-protected technology combines different complex blends of compostable polymers to achieve its wide range of packaging solutions. Commonly, 95 percent of flexible packaging options cannot be recycled, Tipa report. However, Tipa’s approach has brought a fully compostable alternative to the market, inlcuding laminates and labels. In this case, Nissenbaum explains, compostable was the most ecological route to take over recyclable.

Compostable vs. Recyclable
Essentially, compostable materials can take a lot longer to decompose and convert to new energy uses, for example as garden fertilizers, and they do not eliminate the need for virgin plastic material. They are also not usually composed from re-used materials but are made from virgin materials. This often holds up the belief that recycling may be the more sustainable option.

However, Nissenbaum differentiates between the need for recyclable and compostable materials on the marketplace: “The food industry is the largest consumer of packaging. Therefore we first have to make sure all food packaging are reusable, recyclable or compostable.”

“Recycling is the best alternative for rigid, single polymer-based applications. However, compostable should be the route for all non-recyclable solutions. This is the case with flexible packaging, which is the second largest packaging segment (after rigid). Other best fit applications for compostable packaging include small formats and packaging contaminated with food (as noted by the Ellen MacAruther foundation in their report; Catalyzing Action).”

Regarding the food industry, recycling materials, especially flexible packaging, for use in food packaging is limited due to high purity requirements. PET, on the other hand, has a process that has been deemed safe for use in the food and beverage industry. The same cannot be said to flexible packaging.

“Today too many packaging formats like flexible packaging are simply not recyclable and have no effective/ecological end-of-life solution. While governments worldwide have begun banning or heavily restricting the usage of plastic, some counties like France, Italy and India are already making it mandatory for the industry to use only compostable packaging for certain applications,” says Nissenbaum.

“Meanwhile 11 global companies like Unilever, Mars, and Walmart have already publicly declared they will have all their packaging ‘reusable, recyclable or compostable by 2025’. Therefore, compostable packaging is not just a chic trend but a true ecological solution to some of the direst problems of our plastic consumer society.”

Compostable challenges
R&D challenges were prominent in creating a compostable flexible plastic option. Working with compostable polymers offer a very limited set of properties, and therefore, manipulations were necessary to make them emulate the properties of plastic.

“Unlike conventional plastic polymers, which have quite robust and versatile properties and are very easy to process and fit for packaging applications, compostable polymers are quite delicate and limited in their ‘inherent’ properties such as transparency, flexibility, printability, ease of sealing, moisture barrier to protect the food on the shelf, etc.,” says Nissenbaum.

Regarding region growth, Nissenbaum states that Europe is by far the most advanced in adopting ecological packaging, including compostable, but Asia will soon follow. Asia is predicted to begin placing heavy regulations on plastic waste, and this will create “abundant opportunities for compostable packaging solutions in the region.”

Packaging is a certainty that will continue to be necessary for modern life, from protecting food to protecting merchandise. Concerning non-food applications, Nissenbaum has strong views on which sectors require attention: “As for non-food applications we mainly believe e-commerce packaging need to be also addressed as this segment is growing incredibly fast while much of the packaging used for e-commerce is non-recyclable. For example, most e-commerce packaging will include plastic bags and sometimes also a plastic envelope. These do not get recycled today and create a tremendous waste problem. For us, the answer is compostable packaging to replace these non-recyclable plastic bags.”

Tipa is providing a strong response to the problems of “our plastic consumer society,” putting on the market a fully compostable material that can match the packaging functionality requirements of food, namely: moisture barriers, flexibility and ease of resealing. Innova Market Insights data reflects the growing awareness around biodegradable/compostable packaging in new F&B launches, noting an increase of CAGR of +41 percent in the last five years.

“As long as we live in a consumer society, packaging will be absolutely essential. We will need though to develop packaging materials/formats and concepts in order to assure packaging have no negative effect on the environment,” Nissenbaum concludes.

By Laxmi Haigh   (Link to Article)

“Mission-Based YogaLyte Launches First Compostable Stick Packs” – By Merav Koren

Mission-Based YogaLyte Launches First Compostable Stick Packs By Merav Koren

Tipa Blog Post November 17, 2017

“Our electrolytes restore and revitalize the body before or after strenuous activity, such as hot yoga, and we’re launching the first compostable stick pack,” Louise Sanseau, founder of YogaLyte, said proudly.

“As a mission-based company, we are committed to offering high quality, pure, and ethically sourced supplements,” she continued. “We are committed to serving the planet and eliminating our waste from contaminating our oceans and land. Our packaging is fully compostable so that at its end of life, there will be zero waste.”

Stick pack first

“I haven’t seen compostable stick packs anywhere,” Louise said. “We had to invent or figure out how to create that technology with TIPA to make the stick packs, which was quite fun once we found the co-packer that could integrate the material into their machine!”

“Right now, we have two products, Hydrate and Coconut. Hydrate is our balanced electrolyte powder, with no extra ingredients added. It is simple, effective, and more performance-based than our 100% organic, botanical Coconut product,” Louise elaborated. “Hot Yoga is an extreme environment. The room is 105 degrees Fahrenheit and 50% humidity. Students sweat a lot and sometimes they become dehydrated. At my hot yoga studio, Inversion Yoga located in Jackson Hole WY, we carry electrolytes to uphold safety in our classes and we give them away all the time to students.”

“We got into the supplement industry because we didn’t like our electrolyte options. We wanted a basic, simple, and pure electrolyte powder and we wanted to know where the ingredients came from,” Louise continued. “Once we figured out our sourcing and ingredients, we were stuck on the packaging. The abhorrent amount of waste we consume with our flexible packaged goods became an issue from which we could not look away. Stick packs are wonderful for single use servings in hot yoga or for trail running, cycling, skiing, climbing, or traveling.  In Jackson Hole, WY, at high elevation, 6,237’, while performing extreme sports, we often consume electrolytes to help stay hydrated. After 3 years of exploration and innovation, we are proud to be working with TIPA and offering a compostable stick pack with pure electrolytes to those who want to decrease their waste and increase their performance.”

Compostable packaging is necessary

“We can only be as happy as our environment and our community,” said Louise passionately. “We must take care of both. The technology now exists to eliminate plastic waste. It’s unjustifiable that there are islands of waste expanding in our oceans. We can do better. We’re in it to change the packaging industry, to serve the planet and do good along the entire production path.”

“Compostable packaging is as close as we can come to that. It is currently the best option for flexible packaged goods,” she said, adding, “It would be wonderful if every city had a municipal composter. Right now, they don’t; but, hopefully, these will come. We compost at home, at the studio, and at the office. Hopefully, the technology will develop so that in the future backyard composting won’t take as long for compostable packaging.”

Composting at home and at work

“Getting into the Natural Food Consumer Packaged Goods industry changed the way I shop, cook, think about waste, and live. I now take responsibility for the waste I create,” said Louise. “I only purchase ingredients from the bulk bins at the grocery store and I bring my own jars and bags. I do not purchase anything that I cannot recycle, compost, or reuse for a long time.”

“At home, I have a compost pile in my backyard. At work, we started a backyard barrel roll compost,” she continued. The compost will be put to good use. “There’s a plot of land that we’re going to be able to do a little gardening on this spring. We’re planning to turn our compost soil into that for a community garden,” Louise explained.

Meeting TIPA

“At the first Expo, I went to … I guess it was 2015 Expo West, there was this huge buzz in the show about compostable, Louise recalled. “I was like, ‘Great, I can get into this field because there’s this option for my packaging.’ I was really inspired by the discussions and, so I went back to Expo West last year, specifically looking for packaging for YogaLyte. That’s when I found Elz Hotam, vice president sales for TIPA.”

“I really like the company,” said Louise. “I think that companies like TIPA are doing everything they can to be as sustainable as they can, in an environment when there’s not yet a consumer demand for better and more sustainable products across the board.”

“We’re only aligning with people that are intrinsically walking the walk and talking the talk.,” Louise concluded. “I’m super excited that TIPA seems to be super green.”

By Merav Koren
Tipa Blog Post November 17, 2017